Most Restaurant Owners Think Creating a Menu Is Simple…

They list their dishes, throw in a Canva template, pick some fancy fonts…

And call it a day.

But here’s the hard truth—aesthetic menus don’t drive sales.

Your customers don’t care about design palettes or elegant typography they can barely read.
They only care about two things:

✅ Mouthwatering Images
✅ Irresistible Descriptions

If your menu doesn’t make them crave your food, you’re leaving money on the table.

Your Menu Should Guide Customers—Not Confuse Them

Think of your menu as a sales funnel. It should lead customers to order what you want them to order.

If you just throw everything on a page and hope for the best…
You’re making it harder for customers to decide—and that costs you sales.

Here’s how to design your menu strategically:

1. Lead Customers to the Right Choices

Most customers don’t know what to order when they walk into your restaurant.
It’s your job to help them make the best choice—before they even ask.

Here’s how:

✅ Highlight the dishes that represent your brand.
→ What’s the one dish people rave about? The one that turns first-time diners into regulars? Make sure it stands out on the menu.

✅ Make first-timers feel confident in their choice.
→ Label top picks as “Chef’s Recommendation”, “Must-Try”, or “Best Seller” so customers gravitate toward them.

✅ Create an easy decision path.
→ Too many options create hesitation. Keep it simple by guiding customers toward what they’ll love the most.

📌 Example: Instead of listing dishes randomly, create a section like:
👉 "First Time Here? Try These!"

This way, you help customers order the best experience possible—so they leave wanting to come back.

2. Make It Easy for First-Timers to Order

Here’s a shocking stat:
🚨 80% of your customers will only visit once. 🚨

That means most people won’t give your restaurant a second chance.

So what should you do?

⭐ Guide them toward the dish that will WOW them.
⭐ Make sure they order something that represents your best flavours.
⭐ Avoid overwhelming them with too many choices.

If they don’t pick the right dish the first time, they may never come back.

📌 Example: Instead of letting customers get lost in options, highlight a “Chef’s Recommendation” or a “Must-Try for First-Timers” section.

The same strategy applies to online menus. Creating and placing sections like 'Bundles' and 'Bestsellers' can help customers order more easily.

3. Don’t Hide the Best Stuff in a Sea of Choices

Customers scan menus quickly. They won’t go through every single item.

If your best dishes are buried in a long list, they’ll be overlooked.

❌ Avoid menus that are too cluttered or have equal visual weight for every item.
✅ Use clear sections, bold callouts, and strategic placement to guide the customer’s eyes.

A menu isn’t about listing everything you serve.
It’s about getting customers to order the best things on your menu.

Want to increase repeat visits? Start by making every first-time order count. Let’s talk.

Your Menu Should Sell—Not Just Look Pretty

You don’t need a menu that belongs in a museum.

You need a menu that:
✔ Drives higher sales per customer
✔ Guides new diners to order the right dish
✔ Makes people crave your food before they even taste it

That’s how profitable restaurants do it.

How Oddle Helps Restaurants Increase Sales—Beyond Just a Pretty Menu

Menus aren’t just about looks—they’re about conversion.

With Oddle, you can:
✅ Optimize your menu strategy to increase order value.
✅ Use customer data to refine best-selling recommendations.
✅ Encourage first-time diners to return through smart engagement.

Because it’s not just about what’s on your menu—it’s about what customers actually order.

Final Thought: Make the First Visit Count

📌 80% of customers won’t return if their first visit is forgettable.
📌 Your menu is your chance to make that first visit unforgettable.

So don’t just list dishes—guide them. Sell them. Wow them.

Because if you don’t make their first visit count…
There won’t be a second one.

Want to see how smart menu strategies can boost your restaurant’s revenue? Let’s chat.